Jonathan Dane – Facebook Ads Mastery

Description:

Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:

• Full year access to a custom Slack channel with other students and KB team members to help you out.
• Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
• First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Course Curriculum

Facebook Ads Basics

• What Is Facebook Advertising?
• The History of Facebook Advertising
• How Do Facebook Ads Work? + VIDEO (3:07)
• Facebook vs AdWords – Who Wins? + VIDEO (5:17)
• Where Instagram Fits In
• Endless Targeting Possibilities + VIDEO (5:15)
• New & Different Networks
• Audiences Are Your New Hooks
• Navigating Facebook Business Manager + VIDEO (6:05)
• Structure of Facebook Ads + VIDEO (6:12)
• The Unknown Facebook Secrets + VIDEO (9:41)

The Most Powerful Audiences

• Understanding Audiences
• Exhausting & Order of Audiences + VIDEO (8:05)
• Cold & Hot Audiences + VIDEO (7:31)
• The Offer Thermometer + VIDEO (6:27)

The Ad Blueprint

• New Ad Types
• Ad Variety
• Building War Chests
• Unknown Dark Posts? + VIDEO (3:56)
• Iterations vs Redesigns

Stronger Research

• Full Funnel Analysis + VIDEO (2:23)
• Audience Insights + VIDEO (2:28)
• Why Am I Seeing This?
• Competitor Comparisons?

Setting Things Up For Success

• Tracking Everything + VIDEO (5:11)
• Types of Campaigns + VIDEO (2:49)
• Campaign Setup
• Ad Set Setup + VIDEO (4:24)
• Full Funnel Importance + VIDEO (5:30)
• Unknown Targeting Combinations
• Bidding & Budgets

Optimization Work

• Weekly Routines + VIDEO (5:07)
• Monthly Routines
• Attribution Knowledge + VIDEO (2:58)

Instagram Ads

• The Mobile Only Focus
• Influencer Marketing + VIDEO (3:16)

Scaling & Growth

• Colder Audiences
• The Patience Focus
• Ancillary Audiences + VIDEO (3:44)

The Most Important Things To Remember

• North Star Metrics
• Layers Are The Enemy
• CRO Vitalitya
• Achieving Turbo Traction + VIDEO (4:47)
• See You On Slack!